Xoxoday | Apis Partners

Xoxoday

Invested December 2021

Profile

Xoxoday is a global rewards, incentives, and loyalty technology company helping businesses drive engagement, performance, and long-term relationships across employees, customers, and channel partners.

Founded in 2012 and headquartered in Bengaluru, Xoxoday operates across 5+ countries with offices spanning North America, India, APAC, and EMEA.

Its unified product suite includes:

• Loyalife — enterprise loyalty platform for customer and channel engagement

• Empuls — AI-powered employee engagement, rewards, recognition, benefits, and incentives

• Plum — global rewards infrastructure with 10 million+ reward options

Together, these platforms serve 3,000+ enterprises globally and engage over 10 million users across industries including banking, fintech, telecom, FMCG, retail, and technology.

Xoxoday has enabled cumulative GMV of approximately USD 1 billion and processes nearly 250,000 transactions daily globally.

www.xoxoday.com

Fund

Apis Growth Fund II

Headquarters

Bengaluru, India (with global offices across North America, APAC, and EMEA)

Region

Global

Sector

Rewards, Incentives, and Loyalty SaaS

Sub-sector

Loyalty

Xoxoday was founded in 2012 by Sumit Khandelwal and Manoj Agarwal with an early belief that digital rewards and incentives would become a key layer in how businesses engage people.

Over the years, the company strengthened both sides of the ecosystem in parallel.

On the supply side, Xoxoday continuously expanded its global rewards infrastructure by adding new reward categories, supplier partnerships, redemption options, currencies, and geographic coverage. This evolved into one of the world's largest curated reward ecosystems across 175+ countries.

On the demand side, the company expanded into enterprise use cases across employee rewards and recognition, sales incentives, customer loyalty, channel engagement, benefits, and consumer promotions — enabled through APIs, enterprise integrations, analytics, compliance, and AI-led personalisation.

The rewards and loyalty industry is shifting from fragmented, transactional programmes to intelligent, AI-driven engagement ecosystems. Xoxoday is building for that long-term transformation.

Over the next few years, the company aims to strengthen its position as a global infrastructure platform powering rewards, incentives, and loyalty across employees, customers, and partners.

Xoxoday continues to deepen multiple long-term competitive advantages:

• AI-led personalisation and automation

• Deep enterprise integrations and workflow embedding

• Enterprise-grade security, scalability, and configurability

• Stronger global rewards supply across categories and geographies

• Operational excellence and professional services capabilities

• Infrastructure-led platform architecture

• A high-quality global team focused on long-term execution

The company is also continuing to invest aggressively in product innovation, enterprise capabilities, global expansion, and ecosystem partnerships while preparing for a potential public market journey over the coming years.

The long-term vision remains clear: to build the global platform that powers how enterprises motivate employees, engage customers, incentivise partners, and create long-term loyalty relationships at scale.

Sumit Khandelwal, CEO and Co-Founder, Xoxoday

"When Apis invested in us in 2021, we were a company with strong conviction but still early in our global journey. What followed was not just capital, but a partnership that helped us sharpen our enterprise focus, strengthen operational maturity, and expand across markets. Today, with 3,000+ enterprise clients, 10 million users, and a growing global platform, we believe we are building a long-term institution in the rewards, incentives, and loyalty space."