Invested November 2019. Partial exit April 2022
Coda is a global leader in out-of-app monetization and commerce solutions, trusted by over 300 publishers to drive revenue growth and deepen customer engagement. With access to 90% of the world’s preferred payment methods, Coda connects digital businesses to more than 200 million paying users worldwide.
Coda is also proud to have recently acquired Recharge, Europe’s leading prepaid payments platform.
Apis Growth Fund II
Singapore
South East Asia
Payments
Digital Content
In 2011, Coda’s co-founders observed that the size and spending power of the global middle class was growing much more quickly than payment card penetration, making it difficult for customers who were accessing the internet on smartphones for the very first time to pay for games and other premium digital content.
They started Coda to make it easier for publishers to collect payments using a wide range of alternative payment methods that are accessible to everyone, even those without a traditional payment card.
Coda’s ambition is to make world-class digital entertainment accessible by anyone in the world. In five years, we aim to be the preferred partner of the world’s largest content publishers as they navigate the complexities of monetisation in emerging markets.
The Apis team bring to bear formidable knowledge of the payments industry, with a particular emphasis on how payments function in emerging markets, as they make suggestions for how we can grow our business. The team is also well connected in the industry and are routinely able to open doors to partnership opportunities globally.
“Apis’s deep domain expertise and extensive connectivity in emerging markets have been invaluable during a period of rapid growth for the company, while Nic has become a trusted advisor and thought partner to me and the rest of Coda’s leadership team.”
